TheLab · About

About Beauty GrowthLab, the company behind TheLab

Beauty GrowthLab is a company based in Rabat, Morocco. It builds TheLab, software for aesthetic clinics and dermatology practices that turns the consultation into a written, priced treatment plan built only from the clinic’s own treatments and prices. The full product name is TheLab by Beauty GrowthLab, so it is not confused with other companies called TheLab or Growth Lab.

Beauty GrowthLab, Rabat · Updated September 27, 2026

What we do

What we do not do

How we work

We install TheLab in the clinic, with the team. The clinic then tries it for 7 days on real consultations, with no card, and decides on day seven in front of its own numbers. TheLab is available in French and English.

Patient data

Photos are kept encrypted on the clinic’s computer. From phone to computer they pass, encrypted, through a relay that can neither read nor keep them. All three photos stay on that computer unless the patient declines at intake; only the front photo is ever shown to her, for before-and-after. Only anonymised measurements, with no face and no name, are stored on our servers.

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Frequently asked questions

Who makes TheLab?

Beauty GrowthLab, a company based in Rabat, Morocco.

Is TheLab a diagnostic device?

No. It scores visible concerns and drafts a plan from the clinic’s own menu; the practitioner corrects, approves and decides.

How can a clinic try TheLab?

With an in-clinic demo, then a 7-day trial on real consultations, with no card.

See TheLab in your clinic

A short demo, then 7 days to try it on your real patients. On day seven, you decide in front of your own numbers.

Book a demo ↗ 7-day trial, no card · Discover TheLab